As someone who spent money on multiple skins for the various Avengers in a game I don’t even like, I have no commentary on this. In-game, Spotify will host mini-quests, virtual meet-and-greets, and other interactive experiences with artists, including, obviously, selling MERCH! Yes, what kid hasn’t begged for some extra virtual dollars to spend on a virtual t-shirt for their virtual person.

That’s all pretty familiar territory to online gamers, but the hook is how Spotify will use this space to host unique moments between artists and fans. The tokens you collect can be exchanged for in-game content, such as emotes and cosmetic changes to your avatar. The basic gameplay of Spotify Island is to parkour your way around a digital island paradise, collecting heart-shaped tokens, finding hidden easter eggs, and interacting with other players at beat-making stations. The game allows players to engage with user-generated content, mainly in the form of mini-games players can create and share. Look, Spotify, you know me, you know how many times a week I listen to Bruce Springsteen’s Darkness on the Edge of Town what kind of coffee did you expect me to order?Īnyway, the Roblox thing. When I arrived, there was a full coffee bar in the lobby, complete with a barista who was very unimpressed by my order of regular black coffee. Sidenote: I have to say, the Spotify office is pretty rad.

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